A rotina de 10 minutos que ajuda o Duolingo a tomar decisões melhores e mais rápidas

Most companies take days to make product decisions. We do it in 10 minutes. At Duolingo, Product Review (PR) is the heartbeat of our product development – and probably our most important meeting (of course, I’m biased!). When I joined Duolingo almost ten years ago, product decisions happened casually, often in informal chats at our desks. It worked for a while, but as we grew, it became a mess – key stakeholders were left out, and sometimes it wasn't clear if decisions were final or just thoughts. Over the years, we’ve transformed Product Review into a structured, efficient process that helps us move fast while also maintaining the bar for quality in our product. Here's how our Product Review works: -Each proposal gets exactly 10 minutes (down from 20, initially). The rationale for this length is because we want people to have clear, concise, and strong convictions. This saves time, but it also ensures what they are presenting is something they believe in. Luis von Ahn, our CEO, attends every single meeting. -We have three review formats based on the development stage: one-pager reviews for initial ideas, 1.5-pager reviews for concepts with rough designs, and spec reviews for fully fleshed-out features. -Reviewers are clearly marked and give feedback in a specific order, creating structure. (We also periodically switch up who the key reviewers are.) The meetings are open to anyone in the company. Beyond transparency, this serves as a training ground for developing product sense. -After each two-hour block of reviews, we hold a 15-minute debrief to evaluate decisions and continuously improve the process itself. The result? Fast decisions – but also enough structure to maintain our standard of quality across the app. Here’s a 1.5-pager from Emilia Cabrera, a product manager on our team, about an improvement for our streak session end screen. #productmanagement | 27 comments on LinkedIn