- I don’t treat relationships as nice-to -haves
Internal alliances, board trust, external networks, etc are all strategic assets. Neglect them, and you end up reacting instead of leading.
- I don’t say yes to “ASAP” 🚨
Urgency ≠ importance. Everything gets a due date, a rationale, and trade-offs spelled out.
- I don’t let calendars run strategy
The week follows the priorities, not the invites. If it’s not tied to outcomes, it doesn’t own my time.
- I don’t join meetings without a purpose.
I like to say “no agenda, no attend-a.” Clear outcomes, decision owners, and next steps. Otherwise: send me an email 😁
- I don’t run on ✨ vibes ✨
Data, baselines, and metrics drive the work. Gut checks are valuable, but not enough.
- I don’t escalate surprises to my exec
Every problem is accompanied by data, trade-offs, and includes my recommended path forward.
- I don’t confuse speed with progress
We sequence the work. Momentum is good, but impact is better.
- I don’t say yes to “quick favors.” 🙃
If it doesn’t advance the CEO’s priorities or the org’s OKRs, it’s a no. My job is to provide leverage, not last-minute rescue.
- I don’t write novels.
One page. Clear headline, three bullets, options, recommendation. Brief. Literally. Leaders move on clarity.
- I don’t martyr my calendar.
Focus blocks, prep time, and recovery periods are as critical as any meeting.